reading response

Week 4, Effective Info Design

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I've seen some extremely effective anti-drunk driving ads on billboards and television that appeal to human emotion. They are designed to make the audience feel responsible for the pain and suffering of the victim in the ad if said audience has ever driven drunk or allowed someone to. Take the link below:

Ineffective Info Design

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When comparing with, it is clear to see that Amazon is lacking in effective information design. The homepage for the site is cluttered with ads and prices, and the categories for shopping are not readily visible... you must search for the drop down button to see them. Google, however, shows how it should be done: search bar in the middle of the page where the eye will immediately see it, all white background with no ads means no distraction.

An Effective Design

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The link provided below depicts an image of the different kinds of iPod products, with the various colors and prices displayed. This design is effective because all of the information that customers need to know about the products is clearly displayed, without interference of excess (unnecessary) information. The design of this advertisement is layered, which makes it visually appealing to the customers. The iPod shuffle, iPod nano, and the two kinds of iPod touches are made to look as though they are three-dimensional, even though the image is only two-dimensional.

Information Design: Failed Website

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Failed information design included in the book are usually the result of clutter, an unclear message, or information overload. An example I found was a website for Rhode Islands College Bookstore. The website has cluttered advertisements and information scattered randomly on the page. The website would be better if there was organization clearly defining subjects worth navigating too. Information design should be orderly, when the audience views the page they should be able to retrieve the information they want to capture the message.

Too much already

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When a site has a lot of information but it isn't categorized to allow the user to know where they're going, it turns into a crapshoot of where you'll end up. As Katz puts it, it's not really a pragmatic design of where the user immediately understands how to navigate. The front page of the Drudge Report there is a photograph of a man standing at a wall, presumably the West Wall, and it says,"Bibi Goes For History." I'm not following. Though the pic isn't busy, it doesn't allow the average know why he wants to click their and read further.