reading response

Lots of Information at once

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This is a picture from my boyfriend's AISC Steel Manual Reference Guide. The graph goes on for a few pages, each one is "continued". I believe the shape of the page in general made for a difficult display of information. It should've been created so that there was no need for a continuance of pages for the graph. Also, it could have benefited from a more distinct difference in lines.

CU Fitness Schedule

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This is an old Fike schedule from last semester. I'd had it hung up in my room but because of the way the informaiton is organized and color coordinated it wasn't used very much. It has too much information and is organized in a way that distracts from its overall usefulness and ability to just glance at the sheet and find a place to go. It contains the same information that a small calendar or other type of flyer could contain but is not organized very well. I had to annotate it to really get any use out of the printout.

Information Overload

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The example I used was an old study sheet in a management class I took here at Clemson. The page is full of information overload and if you were just staring at it then it would be very hard to read. The person looking at the study sheet has to get up close to the image so they can make out the information on it. The image has all the material that was on a test of mine and it is very overwhelming with information at first glance.

Too many numbers, not enough space

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In this picture of a Lakota Indian's winter count, taken from Powell's Writing: Theory and History of the Technology of Civilization, there are too many numbers and logo grams to make clear sense of at first. In addition, the numbers do not follow from right to left, or from left to right, they actually go down a row, then up, and then back the other way and so on.

Information Overload

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This is an image that I found on the back of my receipt from Bilo. Both of these advertisements display information overload. The advertisement regarding the Attorney provides too much information. There is a bulleted list of things to do "when good times go bad". While this information is all very important, you have to pick and choose about which is the most important. As the text mentions, functionality is the objective. This is inefficient because it will not keep the attention of the audience. The advertisement regarding the oil change has too many numbers.

Alaska

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I found this image in the Anderson Independent. The reader is bombarded with information. This information overload can overwhelm and potentially confuse the reader. There are also many numbers that could easily confuse a reader. One must also consider the map that is placed in the ad. The map looks accurate but a reader does not know the distance. There is also the issue of substitution. Although, the map is accurate in shape the size is not. Also, the reader cannot tell the distance between locations that will be visited on this trip.

Quantitative Issues- Information Overload

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The following image advertises an automotive paint chip repair system, but it contains an information overload. The main problem with this advertisement is the amount of words. There are so many words crammed onto the advertisement that it becomes unappealing to readers. Although the words are not all in the same color (which is good), there are still too many of them and there is an overload of information, which leads to a high probability that the viewers won't even read the entire advertisement. Viewers want advertisements to be simple and straight to the point.

PC World Ad - Information Overload

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I made a trip to Ingles today to find an example of poor information design in the magazines they had for sale...and also to buy some milk. More often than not, I encountered effective information design in the magazines I looked through. However, I did come across an advertisement in the magazine PC World that was poorly designed. I initially thought the ad was for Microsoft Windows 8, but later realized after closer study that the ad in question was for a company called Cyber Power PC (www.cyberpowerpc.com).

Google Maps

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Google maps is an excellent example of how qualitative issues arrise when resulting in the creation of lines throughout a diagram. The website is great for communicating location and directions for a funtional user by providing various geographical maps to point the user in the right direction. For example, the map going from Clemson to Maryland is cleary defined and seen visually so the user can direct themselves cognitevly mapping themselves to accomplish their trip. Katz states the line has three functions:

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