qualitative issues

New York City- To Much Information

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There are many examples of information overload seen in New York City’s Times Square. When I visited the overwhelming environment created by bright lights and towering skyscrapers the advertisements would attempt to slither there way into any free space. The dense populated area leads to information ineffectiveness due to the maximum capacity of various signs. In particular, street signs are merged on top of each other so tightly a viewer has to sort through multiple channels to determine which direction they are going. Below is a link to cluttered street signs in NY.

So you think they sell Cigars?

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Talk about information overload- this window display I saw in Fort Lauderdale goes way above and beyond with "selling their product" The amount of window display lights that are presented are unnecessary and actually "waste energy" both for the customer/viewer and for the actual environment/electric bill/etc.

The addition of the ATM might be the only significant light that needs to be there- and it's ignored because of all the ridiculous lights that are placed in front of it.

Lots of Information at once

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This is a picture from my boyfriend's AISC Steel Manual Reference Guide. The graph goes on for a few pages, each one is "continued". I believe the shape of the page in general made for a difficult display of information. It should've been created so that there was no need for a continuance of pages for the graph. Also, it could have benefited from a more distinct difference in lines.

Information Overload

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The example I used was an old study sheet in a management class I took here at Clemson. The page is full of information overload and if you were just staring at it then it would be very hard to read. The person looking at the study sheet has to get up close to the image so they can make out the information on it. The image has all the material that was on a test of mine and it is very overwhelming with information at first glance.

Too many numbers, not enough space

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In this picture of a Lakota Indian's winter count, taken from Powell's Writing: Theory and History of the Technology of Civilization, there are too many numbers and logo grams to make clear sense of at first. In addition, the numbers do not follow from right to left, or from left to right, they actually go down a row, then up, and then back the other way and so on.

Quantitative Issues- Information Overload

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The following image advertises an automotive paint chip repair system, but it contains an information overload. The main problem with this advertisement is the amount of words. There are so many words crammed onto the advertisement that it becomes unappealing to readers. Although the words are not all in the same color (which is good), there are still too many of them and there is an overload of information, which leads to a high probability that the viewers won't even read the entire advertisement. Viewers want advertisements to be simple and straight to the point.


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One website that I'm always pleased with when it comes to easy navigation is dailymail.co.uk. The website has several huge headlines, and then on the right hand side of the page, there are a ton of smaller headlines. The organization of these headlines is very easy to understand. The smaller headlines are accompanied with a picture so that it's easy to get a feel for what the story is going to be about. All around, it's a very easy website to navigate, even when you click through multiple stories because you're always able to return to the home page pretty easily.