Ineffective Info Design

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When comparing Google.com with Amazon.com, it is clear to see that Amazon is lacking in effective information design. The homepage for the site is cluttered with ads and prices, and the categories for shopping are not readily visible... you must search for the drop down button to see them. Google, however, shows how it should be done: search bar in the middle of the page where the eye will immediately see it, all white background with no ads means no distraction.

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