I found this image in the Anderson Independent. The reader is bombarded with information. This information overload can overwhelm and potentially confuse the reader. There are also many numbers that could easily confuse a reader. One must also consider the map that is placed in the ad. The map looks accurate but a reader does not know the distance. There is also the issue of substitution. Although, the map is accurate in shape the size is not. Also, the reader cannot tell the distance between locations that will be visited on this trip.