At Clemson University's Spring career fair many companies handed out recruiting materials to students seeking employment.
However, one particular company gave me two pieces of information. The first was a business card. The second was the attached front and back of a flyer containing entirely too much information.
In fact, the flyer, although useful to give recruits an idea of what products this company manufactured, and an overview of the size of the facilities along with it's general location and growth, was a turn off.
The principle mentioned by Katz of TOO MANY NUMBERS was obvious. As you can see in the flyer the reader is overloaded with information about how many units are produced each year and the exact square footage of the facility along with many other bits of information that are of little or no interest to a new hire.
The truth is, some of the information could be useful, but it does not highlight the parts that may be important to a new hire in any way. All of the information seems to be of equal importance.
Also, some of the information is abbreviated or unfamiliar. This makes it somewhat cryptic. And trying to interpret information that does not even very well matter is a waste of time and human energy.
Although some sort of hierarchical, graphical or otherwise visual or spatial representation of the data would be helpful, it was not present. All of the products were of relatively similar size although it would appear that some units are more frequently made than others. And in the site overview we see that there seems to be steady annual growth in production.
The question of How big? remains as the concept of square feet remains a guessing game for anyone trying to compare manufacturing space with office space and storage space. Also, hourly headcount may be much better represented with graphics of people as estimating groups of people is also difficult.
Overall, this flyer was a poor choice for recruiting information that is passed out to potential new hires.