reading response

Quantitative Issues- Information Overload

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The following image advertises an automotive paint chip repair system, but it contains an information overload. The main problem with this advertisement is the amount of words. There are so many words crammed onto the advertisement that it becomes unappealing to readers. Although the words are not all in the same color (which is good), there are still too many of them and there is an overload of information, which leads to a high probability that the viewers won't even read the entire advertisement. Viewers want advertisements to be simple and straight to the point.

PC World Ad - Information Overload

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I made a trip to Ingles today to find an example of poor information design in the magazines they had for sale...and also to buy some milk. More often than not, I encountered effective information design in the magazines I looked through. However, I did come across an advertisement in the magazine PC World that was poorly designed. I initially thought the ad was for Microsoft Windows 8, but later realized after closer study that the ad in question was for a company called Cyber Power PC (www.cyberpowerpc.com).

Google Maps

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Google maps is an excellent example of how qualitative issues arrise when resulting in the creation of lines throughout a diagram. The website is great for communicating location and directions for a funtional user by providing various geographical maps to point the user in the right direction. For example, the map going from Clemson to Maryland is cleary defined and seen visually so the user can direct themselves cognitevly mapping themselves to accomplish their trip. Katz states the line has three functions:

Navigation

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One website that I'm always pleased with when it comes to easy navigation is dailymail.co.uk. The website has several huge headlines, and then on the right hand side of the page, there are a ton of smaller headlines. The organization of these headlines is very easy to understand. The smaller headlines are accompanied with a picture so that it's easy to get a feel for what the story is going to be about. All around, it's a very easy website to navigate, even when you click through multiple stories because you're always able to return to the home page pretty easily.

Seating Arrangement at a Concert

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This image uses shapes in a positive way because it shows the seating arrangement of the North Charleston Coliseum in South Carolina in an organized way. Each box represents a section of seats and the sizes of each box are different. For example, the yellow boxes in the upper deck are bigger than the pink and orange ones. By designing this picture with differently shaped boxes, the viewers are able to better decide which tickets they want to buy.

Week 5, Effective Map of Relations

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This chart printed in People Magazine showing the "evolution" of Taylor Swift's boyfriend choices is comically effective in showing who and when she dated each person. The chart uses "second generation labeling" by using a line to connect each figure with the name and stats. The shapes of each person (starting from crouching and moving to an upright position) indicate the progression of boyfriends to the present day.

http://www.boyculture.com/boy_culture/jake-gyllenhaal/

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