quantitative issues

Quantitative Issues

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I found this poster on one of the walls in the hallway, and to me, it's information overload. The poster is all in the same font, and it's too overwhelming for me to actually want to read and find out what the poster is advertising. The font that's used is also difficult to read and very unappealing.

Too Much Information about Manufacturing

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At Clemson University's Spring career fair many companies handed out recruiting materials to students seeking employment.
However, one particular company gave me two pieces of information. The first was a business card. The second was the attached front and back of a flyer containing entirely too much information.
In fact, the flyer, although useful to give recruits an idea of what products this company manufactured, and an overview of the size of the facilities along with it's general location and growth, was a turn off.

ESPN Fail

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This image is from my husband's most recent issue of ESPN Magazine. Now, everybody knows that ESPN is definitely not hurting for financial resources. However, I have noticed that their infographics are consistently confusing. Even my sports-genius husband has no idea what this graphic is trying to say.

CU Fitness Schedule

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This is an old Fike schedule from last semester. I'd had it hung up in my room but because of the way the informaiton is organized and color coordinated it wasn't used very much. It has too much information and is organized in a way that distracts from its overall usefulness and ability to just glance at the sheet and find a place to go. It contains the same information that a small calendar or other type of flyer could contain but is not organized very well. I had to annotate it to really get any use out of the printout.

Information Overload

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This is an image that I found on the back of my receipt from Bilo. Both of these advertisements display information overload. The advertisement regarding the Attorney provides too much information. There is a bulleted list of things to do "when good times go bad". While this information is all very important, you have to pick and choose about which is the most important. As the text mentions, functionality is the objective. This is inefficient because it will not keep the attention of the audience. The advertisement regarding the oil change has too many numbers.

Alaska

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I found this image in the Anderson Independent. The reader is bombarded with information. This information overload can overwhelm and potentially confuse the reader. There are also many numbers that could easily confuse a reader. One must also consider the map that is placed in the ad. The map looks accurate but a reader does not know the distance. There is also the issue of substitution. Although, the map is accurate in shape the size is not. Also, the reader cannot tell the distance between locations that will be visited on this trip.

PC World Ad - Information Overload

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I made a trip to Ingles today to find an example of poor information design in the magazines they had for sale...and also to buy some milk. More often than not, I encountered effective information design in the magazines I looked through. However, I did come across an advertisement in the magazine PC World that was poorly designed. I initially thought the ad was for Microsoft Windows 8, but later realized after closer study that the ad in question was for a company called Cyber Power PC (www.cyberpowerpc.com).