Quantitative Issues- Information Overload

The following image advertises an automotive paint chip repair system, but it contains an information overload. The main problem with this advertisement is the amount of words. There are so many words crammed onto the advertisement that it becomes unappealing to readers. Although the words are not all in the same color (which is good), there are still too many of them and there is an overload of information, which leads to a high probability that the viewers won't even read the entire advertisement. Viewers want advertisements to be simple and straight to the point.

PC World Ad - Information Overload

I made a trip to Ingles today to find an example of poor information design in the magazines they had for sale...and also to buy some milk. More often than not, I encountered effective information design in the magazines I looked through. However, I did come across an advertisement in the magazine PC World that was poorly designed. I initially thought the ad was for Microsoft Windows 8, but later realized after closer study that the ad in question was for a company called Cyber Power PC (www.cyberpowerpc.com).

Something Spacey

Planetarium Team

Visit the Planetarium to get a feel for what we are looking at and to see what the Client wants from us project wise and the capabilities of the projector.

Meeting Times:
Groups can schedule shows for either weekdays or weekends through the Clemson University Visitors Center at 864-656-4789.
Plan to meet with client March 7th, 12th, and 14th during class.
Group Meeting times Tuesday and Thursday 12:00 to 2:30.
has class from 11-2 Tuesdays and Thursdays.