Group Project: Client-Based Information Design

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Prompt

Working with a real client, research, plan, draft, design, and test at least four related information graphics that meet the client's expressed need. You should interpret "information graphic" to mean any graphical representation that conveys information visually, either in the form of images and text or images alone. Some of the source information should be contributed by the client, at least in its raw form. In the end, the information graphics should accomplish a clear rhetorical purpose with a targeted audience.

Discussion of the Prompt

It will be important to conduct client research so that you can learn more about the client's context and communication needs. The purpose of this project is not simply to produce content that you like but to produce content that the client likes and needs and that achieves a clear rhetorical purpose. The process, therefore, will involve meeting with the client, gathering information sources and visual assets, in-progress reviews, project logs, and user testing.

Steps in the Process

  1. Formation of Teams and Client Selection. Once your teams have formed, discuss what each member brings to the team and what roles, at least initially, each person will play. If your team has a graduate student, s/he should serve as the team leader. Each team should decide on a client project by Tuesday, Feb. 19. Post an initial project log identifying your client and project, as well as team members (by user name) and roles. Tag: project log and teamname.
  2. Research Client Context. Research your client context by learning as much as you can about the client from documents (including websites and physical locations). Divide the research so that each person can report back to the team. Create a shared Dropbox called Info_Design TeamName and share it with all members and Dr. B. After the team has discussed this research, post a project log summarizing what data was collected and pointing to any online sources. Tag: project log and teamname. Due Feb. 28.
  3. Client Interview. Plan and conduct an interview with your client(s). as a team, develop a set of specific questions about the project and your deliverables. Be sure to ask about any particular presentation needs or conditions. You should plan on conducting your interview during the week of March 7 -  15 (the week when Dr. B. is at a conference). Follow the Ethical Guidelines for Conducting Interviews provided on the Handouts page at the course site. Discuss the results of the interview before you leave for Spring Break and create and post a Project Log in which you outline remaining steps to be completed. Tag: project log and teamname
  4. Development and Testing. Using information gathered from your client research, develop working prototypes of your designs, complete the steps for user testing (see the Handouts page) and solicit feedback from your client. Complete these steps by April 4. Update your project log with a summary of your user testing and client feedback as well. Tag: project log and teamname
  5. Showcase. Be prepared to display your work on Thursday, April 11 during the 1941 Studio's Rededication on April 10, when people from all over campus and from the Board of Trustees will be present. Events will occur throughout the day and be announced several weeks in advance. You should have polished drafts of your work on April 11.
  6. Completed Projects. Turn in your completed projects, in PDF or other formats suitable for the medium for which you've designed on April 25 by the end of the day. Directions for submission will be provided in class.

Overview of Client Projects

Pearce Center for Professional Communication and Parlor Press: For this project, you'll develop QR code art that represents the clients effectively.

1941 Studio for Student Communication/Pearce Center: For this project, you'll develop information graphics about the Studio for display on the newly installed LED screens in the Studio, as well as specifications for future displays.

Astronomy and Astrophysics Department:
For this project, you'll develop information graphics about the Department and/or the Pearce Center for display using the Planetarium projector.

Clemson Book Lab: For this project, you'll develop information graphics about the Clemson Book Lab for promotional purposes and for display on LED screens.

Clemson Faculty Senate (probable client): For this project, you'll develop information graphics about the Senate's operations and role at Clemson.

Media Technologies

The precise form of your deliverables will depend on client needs and may involve presenting your designs in PDF format, in print, in presentation technologies like Keynote, PowerPoint, or Prezi, as a physical display. Or on a website.

Collaboration

Each person on the team should play a specific role that should be negotiated at the beginning of the project and then reaffirmed at key stages of development. Everyone should contribute equally and all are responsible for ensuring that happens. At the end of the project, you'll be asked to submit a collaborative project evaluation form.

Grading

Your final grade on this project will depend on the quality of your deliverables, your group's timely completion of all steps in the process, your success in meeting client needs, and the quality of your collaboration.

Collaboration

Each person on the team should play a specific role that should be negotiated at the beginning of the project and then reaffirmed at key stages of development. Everyone should contribute equally and all are responsible for ensuring that happens. At the end of the project, you'll be asked to submit a collaborative project evaluation form.

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