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The most important concepts discussed in chapter one was about the rule of simplicity. Many information design grahpics can be highly complex, this prevents the viewer from being able to clearly identify the message. If the creator can create a graphic that is simple with an easily identifiable subject then the viewer can distinguish the concepts being presented. Clutter is a problem that we come in conflict with every day but by envisioning a single topic that is simple we can learn more efficiently.