At Clemson University's Spring career fair many companies handed out recruiting materials to students seeking employment.
However, one particular company gave me two pieces of information. The first was a business card. The second was the attached front and back of a flyer containing entirely too much information.
In fact, the flyer, although useful to give recruits an idea of what products this company manufactured, and an overview of the size of the facilities along with it's general location and growth, was a turn off.
The principle mentioned by Katz of TOO MANY NUMBERS was obvious. As you can see in the flyer the reader is overloaded with information about how many units are produced each year and the exact square footage of the facility along with many other bits of information that are of little or no interest to a new hire.
The truth is, some of the information could be useful, but it does not highlight the parts that may be important to a new hire in any way. All of the information seems to be of equal importance.
Also, some of the information is abbreviated or unfamiliar. This makes it somewhat cryptic. And trying to interpret information that does not even very well matter is a waste of time and human energy.
Although some sort of hierarchical, graphical or otherwise visual or spatial representation of the data would be helpful, it was not present. All of the products were of relatively similar size although it would appear that some units are more frequently made than others. And in the site overview we see that there seems to be steady annual growth in production.
The question of How big? remains as the concept of square feet remains a guessing game for anyone trying to compare manufacturing space with office space and storage space. Also, hourly headcount may be much better represented with graphics of people as estimating groups of people is also difficult.
Overall, this flyer was a poor choice for recruiting information that is passed out to potential new hires.
The poster overwhelms the
Submitted by peaches on
The poster overwhelms the viewer with all of the different numbers, so much so that when I opened the picture, it only took me a few seconds to realize that this was not something that I wanted to read. Too many numbers can be a complete turn off for an audience.
I agree that there are a lot
Submitted by jess405 on
I agree that there are a lot of numbers and that I don't understand what the units of measurement represent. So it is difficult to interpret.
Submitted by EAB91 on
Plus they're some really great graphics there...
What a strange collection of
Submitted by CM on
What a strange collection of data to use as recruiting material. The loading dock count is what really gets me! Great example. :)
Definitely too much
Submitted by sliving5 on
Definitely too much information...why so many stats about their location? Such a selling point...
Way Too Much Information
Submitted by zzweibo on
I agree that there is way too much information here. The whole objective of this graphic is to attract new hires, definitely not to intimidate and scare them away. This data overload is intimidating to the audience, and although it's informational, is not beneficial or a good way to educate the person looking at it.