When Thompson asked, "[b]ut what exactly are the big books and why are they so important in the field of trade publishing? Why does the preoccupation with big books become a key feature of the logic of the field?" (188), my immediate internal response was, "Duh. Is he serious?" Surely, I thought, Thompson didn't mean to ask that question; the answer was a no-brainer. Big books hopefully make big bucks, and the publishing business is just that, a business; they will naturally put the majority of their effort into these big books.